How Real Estate Photography Can Make Or Break Your Listing

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How Real Estate Photography Can Make Or Break Your Listing

22 August 2022
 Categories: Real Estate, Blog

When selling your home, you want to ensure you're doing everything possible to make it appealing to buyers. Part of that is making sure that your listing photos are top-notch. Real estate photography can make or break your listing, so choosing a listing agent with a photographer who knows what they're doing is important.


One of the benefits of working with a professional real estate photographer is that they know how to capture your home in its best light, no matter what time of year it is. Seasonal changes can significantly impact your listing photos, and you want to make sure that you capture your home at its best.

Additionally, you need to ensure that your exterior photos are updated as time goes by. Nothing is worse than having 'snow photos' posted online when spring has already sprung.


Good lighting is essential for great photos, and professional real estate photography should make the most of the light available. If you're taking your own photos, be sure to take them during the daytime when plenty of natural light is available. A pro tip, however, is to turn on all the available lights in a room for maximum impact.

The 'Wet' Look

Another pro tip is wetting the driveway and sidewalk with a hose before snapping outdoor pictures, creating a 'wet look' that makes the property pop. It is a great way to show off your home's curb appeal and make it more inviting to potential buyers.

Pets and People

If you have pets, be sure to remove them from the premises before taking photos or having your home listed online. No one wants to see a photo of your cat sunning itself in the living room; they want to see the room itself. The same goes for people. No one wants to see a person in the background of a real estate photo. It can be a little creepy.


When taking your own photos, you may be tempted to use a filter to make the colors 'pop' or give the photo a distinct look. However, when it comes to real estate photography, you want to avoid using filters as much as possible. Filters can often distort the colors of a room or make it look different than it is, which can be confusing or — worse — misleading for potential buyers.

Real estate photography is an important part of marketing your home. Be sure to work with a professional photographer who knows how to make the most of your property. If you're taking your own photos, keep these tips in mind to ensure you capture your home in its best light. Contact a real estate photographer in your area to learn more.